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23 Nov 2021

Tourism Ireland announces new Northern Ireland Head of Stakeholder Engagement

Tourism Ireland has announced the appointment of Helen McGorman to the position of Head of Stakeholder Engagement – Northern Ireland.

Helen will take up the post immediately, based in Tourism Ireland’s office in Coleraine. She will work collaboratively with colleagues in Tourism Northern Ireland and other agencies, with local authorities and groups across the Northern Ireland tourism industry, to identify opportunities to restart and rebuild overseas tourism to Northern Ireland. 

Commenting on the appointment, Shane Clarke, Tourism Ireland’s Director of Corporate Services, Policy & Northern Ireland, said: “I am delighted to announce the appointment of Helen McGorman to this key strategic role in our organisation, following an extensive external competition. She brings a wealth of industry experience and a very strong track record of achievement to the role. She takes up this pivotal post of Head of Stakeholder Engagement Northern Ireland at a challenging time, as we restart overseas tourism to Northern Ireland.”

Prior to joining Tourism Ireland, Helen was Visitor Experience Consultant for the National Trust; and before that worked as Destination Manager for Greater Belfast and as Product Development Officer – Culture & Heritage for Tourism NI. 


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.