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09 Nov 2021

Tourism Ireland announces new Manager Germany

Tourism Ireland has announced the appointment of Nadine Lehmann as its new Market Manager Germany.

Nadine will take up the post immediately, based in Tourism Ireland’s office in Frankfurt. She will be responsible for the development and implementation of Tourism Ireland’s strategy and marketing plans in Germany.

Nadine has considerable experience at senior level in the travel sector in Germany, having worked for DER Touristik – a major German tour operator and the largest tour operator from Mainland Europe to the island of Ireland – for 21 years.  In her most recent role, as Director of Marketing and Sales Promotion, she was responsible for developing integrated marketing campaigns with airlines, hotels and tourism boards around the world. Nadine has led multiple teams and managed staff members who trained thousands of travel agents. She was also responsible for the prestigious annual Der Touristik Travel Academy.

Commenting on the appointment, Niall Gibbons, Chief Executive of Tourism Ireland, said: “I am delighted to welcome Nadine to Tourism Ireland and this key strategic role, following an extensive external competition. Nadine brings with her a wealth of knowledge and experience, particularly with the German travel trade, and has a very strong track record of achievement. She takes up this important role of Market Manager in Germany at a challenging time, as we restart overseas tourism to the island of Ireland.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.