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08 Nov 2021

213,000 Danes read all about Belfast and the Causeway Coast

Northern Ireland features in leading Danish newspaper

Some 213,000 readers of Berlingske, a national daily newspaper in Denmark, have been reading all about Northern Ireland. An article about Belfast and the Causeway Coastal Route appeared in the travel supplement of a recent edition of the newspaper and included a stunning cover image of the North Antrim coast.

Tourism Ireland in Copenhagen, in conjunction with Tourism NI, invited journalist Jesper Tornvig Ludvigsen to visit Northern Ireland last month. The resulting six-page spread appeared under the headline “Belfast og Nordkysten: Grøn og Gribende” (meaning “Belfast and the North Coast: Green and Gripping”). It featured beautiful photography and articles on Belfast, Titanic Belfast, Dunluce Castle, the Giant’s Causeway and Carrick-a-Rede Rope Bridge, as well as the wonderful food and entertainment on offer here.

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “We are delighted with the excellent coverage and exposure for Northern Ireland in the Danish newspaper Berlingske. The article was read by around 213,000 Danes – so it’s a really great way of highlighting Belfast and the Causeway Coast front to Danish travellers. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the media about the many things to see and do on holiday in Northern Ireland.”

In September, Tourism Ireland kicked off its new ‘Green Button’ campaign in the Nordic region. It’s a £275,000, multi-media promotional campaign, which will run through November 2021. The campaign aims to generate awareness of the island of Ireland among Nordic travellers and drive bookings for short breaks and holidays here.

Emer Mac Diarmada continued: “We are rolling out our new ‘Green Button’ campaign in the Nordic countries right now, to re-start tourism and encourage Nordic travellers to ‘press the Green Button’ and book the island of Ireland for their next holiday. Our key message is that we cannot wait to welcome back our Nordic visitors.”

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language