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16 Nov 2021

‘Drive’ to entice British tourists to the island of Ireland

Highlighting car touring holidays at Classic Motor Show in Birmingham

Seven tourism businesses from the island of Ireland joined Tourism Ireland at the Classic Motor Show at the NEC in Birmingham.

The Classic Motor Show is an annual event which takes place over three days and attracts around 60,000 people, offering an excellent platform to spread the world about car touring holidays around the island of Ireland among British car enthusiasts – and prospective holidaymakers for Ireland.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was an excellent opportunity to highlight our superb driving routes, including the Wild Atlantic Way, Causeway Coastal Route and Ireland’s Ancient East. As we restart tourism from overseas, Tourism Ireland is encouraging British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our message is we cannot wait to welcome back British visitors for a fantastic driving holiday experience."
  Sheila Russell, Harvey's Point; Caroline Mulligan and David Wood, both Tourism Ireland; and Marie McCarthy, Irish Ferries, at the Classic Motor Show in Birmingham.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.

Previous Press Release

12 Nov 2021

Targeting Swedish tourists for Ireland