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10 May 2021

20,000+ Italians read all about the island of Ireland

Ireland showcased in popular Italian travel magazine

Over 20,000 readers of Bell’Europa magazine in Italy are reading all about the island of Ireland this month. The May edition of Bell’Europa, a glossy travel magazine, includes a 64-page supplement dedicated entirely to the island of Ireland. 

Tourism Ireland in Milan teamed up with Bell’Europa to produce the special supplement, which features stunning images and articles about Belfast, the Ulster Way, Sligo, the Burren, the Aran Islands, Ireland’s Hidden Heartlands, the Dingle Peninsula and Dublin.

Publicity like this is a key element of Tourism Ireland’s programme of activity, to keep the island of Ireland front and centre in the minds of future travellers around the world – in order to capitalise on the demand for travel, once the island of Ireland is open again for overseas visitors.

Ornella Gamacchio, Tourism Ireland’s Manager Italy, said: “We are delighted with the excellent coverage in this month’s edition of Bell’Europa magazine. This special supplement, dedicated to the island of Ireland, will be read by over 20,000 Italians – so it’s a great way of keeping the island of Ireland to the fore in Italy. We look forward to welcoming Italian visitors to the island of Ireland, as soon as the time is right.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.