Four French ports – Cherbourg, Dunkirk, Roscoff and Saint-Malo – are taking part in Tourism Ireland’s Global Greening initiative 2021. Over the coming days, the ports, which serve Rosslare Europort and the Port of Cork, are lighting up in green to mark our national day and to celebrate their maritime connection with Ireland.
Tourism Ireland’s annual Global Greening initiative has gone from strength to strength – from its beginning back in 2010, when just the Sydney Opera House and the Sky Tower in Auckland went green, to this year, which will be the biggest ever Global Greening. Around 670 sites in 66 different countries are signed up to take part for 2021. From Rome to Rio and from London to Las Vegas, a host of famous buildings and sites around the world will be turning a shade of green this week.
Pre-COVID, France was one of the top four markets for tourism to the island of Ireland. Once this crisis is past and Ireland is open again to international visitors, Tourism Ireland will be ready on the ground to roll out an extensive recovery kick-start programme. As an island destination, connectivity is critical and Tourism Ireland will work closely with its important ferry and ferry port partners to recover as much business as possible.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “This is the 12th year of Tourism Ireland’s Global Greening initiative and I’m delighted that four French ports are lighting up green this week, to mark our national day and to celebrate their links with Ireland. Although St Patrick’s Day will be very different this year, Tourism Ireland aims to capitalise on the heightened exposure for the island of Ireland around the globe on 17 March, to ensure that Ireland remains ‘top of mind’ as a great holiday destination for bookings when the time is right.”
2021 marks the 12th year of Tourism Ireland’s Global Greening
The Port of Roscoff-Bloscon, France, joins Tourism Ireland’s Global Greening initiative to mark St Patrick’s Day.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
- Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.