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29 Jun 2021

Targeting luxury travel business for Ireland

Tourism Ireland hosts virtual Ireland Luxury Marketplace in the US

Twenty (20) tourism companies from around the island of Ireland are taking part in Tourism Ireland’s virtual Ireland Luxury Marketplace today (29 June).

Ireland Luxury Marketplace is an online B2B event, organised by Tourism Ireland to allow the participating tourism companies from Ireland to connect with around 1,000 travel advisors from across the United States – via a series of one-to-one, pre-scheduled video appointments and interactive roundtable presentations. 
Tourism Ireland aims to showcase our superb luxury tourism to these influential US travel advisors – building anticipation for future trips and reminding them about the many reasons for their clients to choose the island of Ireland. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Right now, we are focused on building anticipation for future trips to Ireland, so we are delighted that around 1,000 US travel advisors are taking the time to join us – and our partners from Ireland – for our virtual Ireland Luxury Marketplace. The participation of these influential travel advisors is a strong indication that there is really good interest in our luxury tourism offering – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf and superb culinary scene. 

“Our message for the US travel advisors is that, when the time is right, we will have everything ready to welcome their clients back to our shores. We’ll be assuring them that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to roll out the green carpet and deliver a fantastic luxury experience for their clients.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.