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29 Jun 2021

Shamrock Tenors join Tourism Ireland in new Belfast promotion

The Shamrock Tenors, a new Northern Ireland-based harmony and multi-instrumental group, have joined Tourism Ireland in a new promotion for Belfast and Northern Ireland – a music video featuring a beautiful rendition of the song Belfast, originally written by singer-songwriter Alex Quinn.

The video follows Lisburn-born actor and Normal People star Desmond Eastwood, as he arrives in Belfast City Airport and makes his return journey home to Belfast, reconnecting with his friends, family and the city. Viewers will also see some of our top attractions and landmarks, like Titanic Belfast, the Harland & Wolff cranes, Lagan Weir, the Albert Memorial Clock, The Duke of York, Cave Hill and City Hall.

The video is being promoted by Tourism Ireland on social media in GB – on Facebook and YouTube. It will also be shared with Tourism Ireland’s millions of fans and followers on social media around the world. To view the full video, click here; and to view the 20-second video, click here.

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Tourism Ireland was delighted to work with the Shamrock Tenors and Desmond Eastwood to create this moving and nostalgic music video showcasing Belfast. It will be seen by our fans and followers on social media in GB and elsewhere around the world, reminding them why Belfast and Northern Ireland is such a great choice for a holiday or short break. 

“As travel from overseas begins to restart, Tourism Ireland will be pulling out all the stops to promote Northern Ireland as a safe, welcoming and ‘must-see’ destination in our main markets. Our message is that we can’t wait to welcome back our overseas visitors.” 

The music video is part of Tourism Ireland’s #FillYourHeartWithIreland (#FYHWI) social media campaign – which has been running since April 2020, to keep the island of Ireland front and centre in the minds of future visitors around the world. To date, the campaign has achieved excellent engagement with Tourism Ireland’s fans and followers on social media – delivering 1.95 billion impressions (or opportunities to see), 145 million video views and around 13 million engagements on Facebook, as well as 11 million likes on Instagram and 348,000 engagements on Twitter. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.