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04 Jun 2021

Recipe for success! Tourism Ireland and Bord Bia promote our culinary delights in the US

Tourism Ireland in the United States teamed up with Bord Bia this week, to showcase Ireland's world-class, modern culinary experiences.

A virtual event was attended by top food, travel and lifestyle influencers and journalists from across the US. The event featured a number of our leading food producers, including Cashel Blue Cheese, The Little Milk Company based in Dungarvan, Bean and Goose Chocolate from Wexford and The Shed Distillery in Drumshanbo. 

The aim was to highlight our modern culinary experiences and to inspire the participating influencers and journalists to share the news about those experiences with their followers, readers, viewers and listeners – and to build anticipation among ‘foodies’ for future trips to Ireland.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to work with Bord Bia to showcase our modern and authentic culinary experiences. Our virtual event was a great way to highlight our exceptional food and drink offering, as well as to build anticipation for future trips to Ireland. The participation of these top influencers and journalists is a strong indication that there is lots of interest in Ireland and our superb culinary scene.”
  (top, l-r) host Colin Hamell; Cian Wrynne, The Shed Distillery; (centre, l-r) Alison Metcalfe, Tourism Ireland; Sarah Furno, Cashel Blue Cheese; Henry Horkan, Bord Bia; and (bottom, l-r) Karen and Natalie Keane, Bean and Goose Chocolate; and Conor Mulhall, The Little Milk Company, at the virtual event.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.