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23 Feb 2021

Tourism Ireland hosts virtual sales mission in Austria and Switzerland

Tourism Ireland’s virtual sales mission in Austria and Switzerland kicks off today (23 February).

It’s a two-day online event, with the participating tourism companies from Ireland connecting with key Austrian and Swiss tour operators – via a series of video appointments. The aim is to promote the island of Ireland to these influential tour operators, to position us well for when the time is right to welcome international visitors once again.

Aubrey Irwin, Tourism Ireland’s Manager for Austria and Switzerland, said: “Tourism Ireland is delighted that these key tour operators from Austria and Switzerland are taking the time to join us, and our partners from Ireland, for our virtual sales mission. The participation of these buyers is a strong indication that interest in visiting the island of Ireland remains high.

“Our message for the Austrian and Swiss tour operators is that, when the time is right, we will have everything ready to welcome their clients back to our shores. We’ll be assuring them that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.