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14 Dec 2021

Singer-songwriter Imelda May joins Tourism Ireland to showcase the island of Ireland on Sky Arts and NOW

Tourism Ireland has teamed up with singer-songwriter Imelda May, in a new two-part TV series called Voices of Ireland, which will premiere on Sky Arts and NOW in Great Britain today (14 December).

Working with Red Shoe Productions, Tourism Ireland supported the production of the series, fronted by Imelda May. It will be a literary travelogue, about our past and present poets, playwrights and writers, as well as our musicians, singers and actors. Viewers will see Imelda meet well-known personalities like Moya Brennan, Stephen Rea, Sharon Shannon and many more. 

Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to inspire travellers everywhere to put the island of Ireland on their holiday wish-list. This new series fronted by Imelda May will highlight our rich literary scene and cultural heritage, as well as some of the many great reasons to visit, to prospective British visitors.

Filming for the series took place at various literary and cultural hot-spots right around the island of Ireland earlier this year. To watch a preview from Voices of Ireland, click here.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “Tourism Ireland was delighted to work with Imelda May, Sky and Red Shoe Productions, to create this exciting new two-part series called ‘Voices of Ireland’. With many people across Britain set to watch the series on Sky Arts and NOW, it promises to be a great way to shine a spotlight on our rich culture, arts and creativity, as well as our spectacular landscape.”

Voices of Ireland host Imelda May said: “I was really excited to get involved with this project and showcase the breadth of talent Ireland has offered the world. Travelling around this small country and showcasing the profound impact Irish artists have had across the globe has been a wonderful experience.”
  Singer-songwriter Imelda May; with Niall Gibbons, Chief Executive of Tourism Ireland, during filming for 'Voices of Ireland', on Grafton Street.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.