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11 Aug 2021

Derry Girls star Siobhán McSweeney to showcase Northern Ireland

Images of our breathtaking coastline and countryside will be beamed into homes across GB, when a new series – fronted by Derry Girls actress, Siobhán McSweeney – begins on More4 tomorrow (12 August).

The first episode in this four-part series, called Exploring Northern Ireland with Siobhán McSweeney, will follow Siobhán as she travels around Co Down on her electric bike – taking in the Saint Patrick's Way through Downpatrick and Saul and visiting Castle Ward. Viewers will also see her checking out some of Belfast’s best-known sights – including the Harland & Wolff cranes, Belfast City Hall, Queen’s University and the Lyric Theatre – and meeting up with artist Colin Davidson in his studio. 

In the following three episodes, viewers will see Siobhán explore Armagh city, the Mourne Mountains, the Giant's Causeway, Seamus Heaney HomePlace, Rathlin Island, Derry’s city walls (including, of course, the iconic Derry Girls mural), as well as Fermanagh and the Sperrins. The series was devised by Waddell Media, a leading Belfast-based production company, and supported by Tourism Ireland and Tourism NI.

Shane Clarke, Tourism Ireland’s Director of Corporate Services, Policy & Northern Ireland, said: “Tourism Ireland was delighted to support the production of this new four-part TV series, ‘Exploring Northern Ireland with Siobhán McSweeney’. With many people across GB set to watch the series on More4, it’s a great way to shine a spotlight on Northern Ireland – highlighting our spectacular scenery and the many things for our visitors to see and do here. It will remind GB viewers that Northern Ireland is the perfect destination for a short break or holiday.”

Tourism NI’s Chief Executive, John McGrillen, commented: “This four-part TV series with Siobhán McSweeney will play a significant role in promoting Northern Ireland as a must-see holiday destination to viewers. Northern Ireland has something to offer everyone, from our world-class visitor attractions to our stunning landscapes, top class accommodation and fantastic food and drink offerings. Viewers will have the opportunity to see what makes Northern Ireland such a compelling place to visit.”

Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to keep Northern Ireland front and centre in the minds of future visitors in GB and elsewhere around the world. 
  Actress Siobhán McSweeney with John McGrillen, Chief Executive of Tourism NI (left); and Shane Clarke, Tourism Ireland’s Director of Corporate Services, Policy & Northern Ireland (right), during filming in Newcastle, Co Down.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.