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28 Oct 2020

New Tourism Ireland video highlights Ireland as the ‘Home of Halloween’

Tourism Ireland shares the authentic connection between the island of Ireland and Halloween with 4+ million people worldwide

Tourism Ireland has unveiled a new online film to highlight the island of Ireland as the “Home of Halloween” – reminding people everywhere that many of the world’s Halloween traditions began here in Ireland.
Titled “Ireland: Home of Halloween”, the film tells the story of how Halloween began – almost 3,000 years ago – as the ancient Celtic festival of Samhain, to mark the start of winter. It features the origins of some of our well-known Halloween traditions – including dressing up in disguise to ward off evil spirits, carving ghoulish faces into turnips to create the original jack-o'-lanterns, as well as baking barmbrack to forecast the future.
Tourism Ireland’s aim is to ensure that the island of Ireland remains ‘front-of-mind’ among prospective visitors around the world, until the time is right for them to visit again.
To view the film, click here.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Our new online film, highlighting the authentic connection between the island of Ireland and Halloween, will be seen by around 4 million people around the world. Tourism Ireland wants to ensure that the island of Ireland is right at the top of international travellers’ ‘wish-lists’, when the time is right for them to travel here again. Once this crisis is past and Ireland is open again to international visitors, we in Tourism Ireland will be ready to roll out an extensive recovery kick-start programme and to play our part in delivering a sustainable recovery for the long-term future of our industry.”
The “Ireland: Home of Halloween” film is being promoted by Tourism Ireland on social media – including on YouTube in Great Britain, the United States, Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Belgium and the Nordic countries – and will reach an estimated 4 million viewers. It will also be shared on Tourism Ireland’s other social platforms, including Facebook (almost 4.6 million fans worldwide), Instagram (862,000 followers) and Twitter (531,000 followers).


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.