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12 Jun 2020

New Tourism Ireland film celebrates Northern Ireland’s connections with Disney’s latest release, Artemis Fowl

The spectacular scenery of Northern Ireland will soon be wowing people across the world – in the film adaptation of Eoin Colfer’s fantasy novel series Artemis Fowl, which launches today (12 June) on the online streaming service Disney+. Some of the filming for Artemis Fowl took place on the Causeway Coast in 2018.

To celebrate the film’s connections with Northern Ireland, Tourism Ireland worked with Disney to create a short promotional video – showcasing Northern Ireland and some of the beautiful locations used during filming here, including Dunluce Castle and Whiterocks Beach in Portrush. In the video, viewers will also see wonderful aerial footage of the Causeway Coast, including places like the Mussenden Temple, the Giant’s Causeway and the Carrick-a-Rede Rope Bridge. And, Belfast-born director Kenneth Branagh tells viewers why Northern Ireland was such a great location for filming. 

To view the Tourism Ireland video, click here
 
Tourism Ireland aims to leverage the huge popularity of Artemis Fowl for overseas tourism to Northern Ireland – reminding fans that it was shot on location here. The new video will be shared with the organisation’s fans and followers on social platforms – including Facebook (almost 4.6 million fans worldwide), Instagram (804,000 followers), Twitter (530,000 followers) and YouTube.

Niall Gibbons, CEO of Tourism Ireland, said: “We are extremely grateful to Disney for their generosity in agreeing to make this promotional film with us. The fact that Artemis Fowl was partially shot in Northern Ireland is a fantastic coup for tourism. It will bring the magnificent scenery of the Causeway Coast to the attention of Disney+ viewers all around the world. And, while we may not be able to travel just now, this film will keep the beauty of Northern Ireland to the fore and is sure to inspire people for their future visit.”

Speaking about filming here, director Kenneth Branagh said: “It was always a determination to shoot at least some of the movie there and to particularly give a sense of the scale of Ireland, the beauty of Ireland, the coast, the landscape, the colour of that famous grass. You’ve only got to go to a place like the Giant’s Causeway to believe that fairies exist in Ireland, because somehow that incredible landscape was created. Ireland is an enormously film-friendly country.”
 
Artemis Fowl features a cast and creative team from the island of Ireland, including director Kenneth Branagh and screenwriter Conor McPherson, as well as lead actors Ferdia Shaw (Artemis Fowl), Lara McDonnell (Holly Short) and Colin Farrell (Artemis Fowl Sr).

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed around 2.26 million overseas visitors to Northern Ireland, delivering revenue of approximately £570 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.