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22 Jan 2020

Northern Ireland golf ‘on par’ with the best – at PGA Show in Orlando!

Tourism Ireland’s golf promotional programme for 2020 kicked off this week in Orlando, Florida. Eleven (11) golf and tourism operators from Northern Ireland have joined Tourism Ireland at the PGA Golf Merchandise Show, to promote and sell our world-class golf.

The PGA Show is one of the biggest golf exhibitions in the United States, attracting more than 41,000 golf professionals and journalists each year. Before the show kicked off, Tourism Ireland sponsored an event in the Golf Channel headquarters in Orlando – where the Northern Ireland operators had the opportunity to meet, and network with, around 40 influential US golf journalists. 

“The American golf market remains a priority for Tourism Ireland in 2020 and we will continue to promote Northern Ireland as a top golf destination, capitalising on the hugely successful 148th Open at Royal Portrush last year and the global success of our golfers including Rory McIlroy”, said Alison Metcalfe, Tourism Ireland’s Head of North America. 

“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday on the island of Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”

Tourism Ireland will roll out an extensive programme of activity to promote our world-class golf in the United States in 2020. Key American golf journalists will be invited to visit, to experience our fantastic golf offering. Tourism Ireland’s golf ads will air on the popular Golf Channel; and online ads will run on, encouraging American golfers to click through to great golf vacation offers on 
(back, l-r) Paul Vaughan, Ardglass Golf Club; Kenny Brogan, Brogan’s Prestige Travel; Ciaran Smyth, Travel Ireland Golf; Jonny Lennon, NI Golf Tours; Paul Cunningham, Travel Ireland Golf; David Morgan, Royal County Down; Wilma Erskine, Galgorm Spa & Golf Resort; Aileen Martin, Hastings Hotel Group; (front, l-r) Frances Galbraith, Glenara Elite Travel & Tours; Gerard Slane, Travel Ireland Golf; Judy Hutton, Portstewart Golf Club; Leanne Rice, Tourism NI; Leigh Hegarty, Galgorm Spa & Golf Resort; Alison Metcalfe, Tourism Ireland; and Madison Davidson, Golf links Hotel Portrush, at the PGA Golf Merchandise Show in Orlando.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2019, we welcomed around 2.26 million overseas visitors to Northern Ireland, delivering revenue of approximately £570 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.

Previous Press Release

17 Jan 2020

Painting the town red!