~ Tourism Ireland launches ‘Embrace a Giant Spirit’ in Scotland ~
A delegation of tourism businesses from the island of Ireland is in Glasgow this week, taking part in Tourism Ireland’s first promotion of 2020 in Scotland – a B2B workshop and networking event with travel professionals from Scotland and the north of England.
Niall Gibbons, CEO of Tourism Ireland (centre) with (from left) Karen Henderson, Visit Derry; Ghilian Campbell, Visit Armagh; Ann McDonald, Glenton Holidays; and Aoife Fee, Tourism NI, at Tourism Ireland’s Celtic Connections workshop in Glasgow.
Thirty (30) tourism businesses from Ireland – including hotels, visitor attractions and regional tourism organisations – are meeting, and doing business with, influential Scottish tour operators and travel agents, as well local travel and lifestyle journalists.
Tourism Ireland took the opportunity to unveil the new destination brand for Northern Ireland – Embrace a Giant Spirit – in Scotland today (22 January). Tourism Ireland will be pulling out all the stops this year to highlight Northern Ireland, using this new brand to deliver ‘stand-out’ for Northern Ireland, in Scotland and elsewhere around the world.
“We’re delighted to unveil the new destination brand for Northern Ireland, Embrace a Giant Spirt, to the influential travel trade here in Scotland,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “We are confident that this new brand will give Northern Ireland real ‘stand-out’ on the international stage and will deliver a significant boost to the tourism economy over the coming years. Our message is that there’s never been a better time to visit Northern Ireland.”
This year, Tourism Ireland is also rolling out a new ‘twinning’ initiative – which will see each overseas market ‘twinning with’ a specific region on the island of Ireland. Great Britain will twin with Donegal and Derry-Londonderry, so a strong delegation from the North West at the Glasgow workshop helped place a special focus on Donegal and Derry-Londonderry, including ease of access from Scotland.
Julie Wakley continued: “We’re really pleased that so many of our tourism partners from the island of Ireland, and particularly from the North West, have joined us in Glasgow this week, highlighting our tourism offering to the influential Scottish tour operators and travel agents in attendance. We’ve certainly seen the effects of the ongoing uncertainty around Brexit on travel to the island of Ireland, with holidaymakers booking later and reducing their holiday budgets – so our workshop is a really good opportunity to remind them why Ireland is the ideal choice for a short break or holiday in 2020.”
Tourism Ireland’s workshop and networking event was timed to coincide with Celtic Connections, Scotland’s premier winter music festival, so it was also a good opportunity to highlight our music and culture, important components of the holiday experience in Ireland, particularly for our ‘culturally curious’ audience.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.