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30 Jan 2020

4.3 million French to read all about the island of Ireland

A journalist from a popular French travel magazine called Géo has been exploring the island of Ireland this week – as a guest of Tourism Ireland, Fáilte Ireland and Tourism NI.
 
Journalist and photographer Sébastien Desurmont is here to research an article for Géo, a monthly magazine with around 4.3 million readers, or potential French holidaymakers for the island of Ireland. His busy itinerary included Cork city, West Cork and Clonakilty Distillery, Black Donkey Brewing in Co Roscommon, the Craft Village in the walled city of Derry, as well as Windmill Lane Studio and MoLi in Dublin. He also flew to Inis Mór from Connemara Airport, where he checked out the famous Aran Island sweaters and Bláth na Mara seaweed.
 
“Tourism Ireland was delighted to invite a journalist from Géo magazine to visit the island of Ireland this week,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “His article and photos will be seen and read by around 4.3 million French travellers – inspiring them to come and discover the destination for themselves.”
 
Monica MacLaverty continued: “France is one of the top four markets for tourism to the island of Ireland. Tourism Ireland will roll out an extensive and targeted programme of promotional activity again in 2020, to continue to grow French visitor numbers and, in particular, to encourage more of them to come and explore our regions and less-visited attractions during the off-peak season."
 
Journalist Sébastien Desurmont from popular French travel magazine Géo, visiting Connemara Airport.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.