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05 Feb 2020

Tourism Ireland leads sales blitz to Canada

Tourism Ireland, together with a delegation of 14 tourism companies from the island of Ireland and Canada, is undertaking a four-city sales blitz in Canada this week – meeting with more than 250 travel agents and group tour operators in the cities of Vancouver, Langley, Edmonton and Calgary. 

The sales mission involves a workshop in each city, where the participating tourism companies from Ireland have the opportunity to network with, and sell to, hundreds of influential Canadian travel professionals – informing them about the many things to see and do on a holiday around the island of Ireland in 2020, as well as highlighting ease of access to Ireland (with direct flights from Vancouver and Calgary). The delegation will also meet influential travel journalists and bloggers at a media event in Vancouver.

Tourism Ireland is taking the opportunity to unveil the new destination brand for Northern Ireland – Embrace a Giant Spirit – in Canada this week. Tourism Ireland will be pulling out all the stops this year to highlight Northern Ireland, using this new brand to deliver ‘stand-out’ for Northern Ireland, in Canada and elsewhere around the world.

Tourism Ireland will also highlight its new ‘twinning’ initiative for 2020 – which will see each overseas market ‘twinning’ with a specific region on the island of Ireland. Canada is twinning with counties Wicklow, Wexford, Waterford and Kilkenny – placing a special focus on all four counties this year.

“Our sales blitz to Vancouver, Langley, Edmonton and Calgary this week provides an excellent platform to kick-start our promotional effort for 2020 and to spread the word about the many great things to see and do right around the island of Ireland,” said Dana Welch, Tourism Ireland’s Manager Canada. “It’s a really good platform for our tourism partners from Ireland to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future brochures and programmes.

“In 2019, we welcomed 283,700 Canadian visitors to Ireland – an increase of +5.5% on 2018. Our aim is to continue to grow Canadian visitor numbers this year, through our extensive programme of high impact campaigns and promotions.”
  Aidan McNally, Teeling Whiskey Distillery; Gina Goranson, Collette Vacations; Sandra Moffatt, Tourism Ireland; Avril Collins, Ireland’s Blue Book; Leslie Schaff, CIE Tours; Eugene Garrihy, Doolin2Aran Ferries; Jennifer Bond, Globus; Jonathan Sargeant, Royal Irish Tours; Alison Deegan, Original Irish Hotels; HE Jim Kelly, Irish Ambassador to Canada; Jason Powell, Mid and East Antrim Borough Council - Shaped by Sea and Stone; Dana Welch, Tourism Ireland; John Higgins, National Trust – Giant’s Causeway; Deirdre Halferty, Honorary Consul; Fiona Delahunty, Griffin Group; Rebecca Graham, Adams and Butler; Mark O'Dwyer, Secret Ireland Escapes; and Ellen Mitchel, Irish National Stud & Gardens, in Calgary on day three of Tourism Ireland’s sales blitz to Canada.

Notes To Editors

Tourism companies taking part in the Canada sales mission include:

  • Adams & Butler
  • CIE Tours 
  • Colette Vacations
  • Doolin 2 Aran Ferries
  • Griffin Group
  • Globus
  • Ireland’s Blue Book
  • Irish National Stud & Gardens
  • Original Irish Hotels
  • Mid & East Antrim
  • National Trust
  • Royal Irish Tours
  • Secret Ireland Escapes
  • Teeling Whiskey

Previous Press Release

31 Jan 2020

Spanish TV shines a spotlight on Northern Ireland