~ Tourism Ireland scoops Number One place at travel awards ceremony in France ~
Tourism Ireland has been voted the number one tourist board for best use of social media in France.
The award ceremony – organised by We Like Travel, an agency specialising in social media and travel – took place at IFTM (International French Travel Market) Top Résa in Paris, the largest travel trade exhibition in France, which is taking place this week. Tourism Ireland came in first place in the “best overseas destination on social media” category – ahead of 100 other destinations, including Mauritius at number two and VisitBritain at number three. The criteria by which the tourist boards were evaluated included social media strategy, presence and performance on Facebook, Twitter and Instagram.
As part of its overall marketing strategy, Tourism Ireland is using social media in a host of creative ways to inspire potential holidaymakers to visit the island of Ireland. The organisation has more than 215,000 fans on Facebook in France (4.3 million worldwide), 35,500 followers on Twitter and 25,600 followers on Instagram.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Social media is now an integral element of Tourism Ireland’s overall promotional programme, so we’re delighted to receive this award. We are constantly looking at new and creative ways of highlighting the island of Ireland here in France – using great photos, videos and a range of engaging content to spread positive word-of-mouth about the holiday experience in Ireland with our fans and followers.”
In 2018, we welcomed 546,700 French visitors to the island of Ireland.
Monica MacLaverty continued: “France is one of the top four markets for tourism to the island of Ireland. Tourism Ireland is rolling out a busy programme of promotions in France this autumn – aimed at boosting late season travel to Ireland and at positioning us well for 2020.”
Séverine Lecart and Monica MacLaverty, both Tourism Ireland, with the award for ‘best overseas destination on social media’.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.