A group of travel professionals working with one of Italy’s leading tour operators, Boscolo Tours, has been enjoying a fact-finding visit around Ireland – as guests of Tourism Ireland.
The aim of the visit was to really enthuse the travel agents about our superb tourism offering and to highlight some of our lesser-known attractions and experiences. The busy itinerary included Clonmacnoise, Galway city, the Cliffs of Moher, Charles Fort, the English Market, Hook Lighthouse and Glendalough.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “We were delighted to invite representatives of Boscolo Tours to visit Ireland. Their visit was a really good opportunity to showcase our superb tourism offering and to really enthuse the travel agents about selling holidays to Ireland. Seeing is believing – and our aim is that when they return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland in 2020.”
Italian travel agents at Charles Fort in Kinsale, with Elena Zenzocchi, Tourism Ireland (left); and tour leader Massimiliano Pelli (fourth left).
In 2018, we welcomed 384,000 Italian visitors to the island of Ireland.
Niamh Kinsella continued: “Tourism Ireland has been undertaking an extensive and targeted programme of promotional activity in Italy throughout 2019 – to continue to grow Italian visitor numbers and, in particular, to encourage more Italians to explore our regions and less-visited attractions, during the off-peak season.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.