~ Promoting the island of Ireland for business tourism ~
Forty-five (45) top British meetings and events professionals attended ‘Ireland Meets the West End’ in London. The annual B2B event – organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI – saw the buyers meet, and do business with, some 37 tourism businesses from across the island of Ireland.
The aim of ‘Ireland Meets the West End’ is to grow business tourism from Britain to the island of Ireland. The event provides a valuable opportunity for the companies from Ireland to showcase and sell their product and to convince the British buyers to confirm their meetings and events in Ireland for 2020 and beyond.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted that so many top British meetings and events professionals took the time to attend our ‘Ireland Meets the West End’ event and meet our partners from across the island of Ireland – demonstrating their commitment and interest in the island of Ireland for 2020 and beyond.”
Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending almost three times more than the average visitor. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in Britain.
Julie Wakley continued: “Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2019, to grow business from this sector. Our promotions have been highlighting our world-class venues and facilities, as well as ease of access from Britain and the unique experiences on offer in Ireland.”
‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.
Chanel Malone, Select Hotels of Ireland; Simon Gidman, Tourism Ireland; and Katie Brooks and Rachael Tamblyn, both Parallel Blue, at the ‘Ireland Meets the West End’ event in London.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.