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04 Nov 2019

Danish TV programme brings Irish literary scene to life

~ 2+ million viewers in Denmark to tune in to Ireland ~

A TV crew from DK4 – a popular channel in Denmark – has been filming in Ireland this week, as guests of Tourism Ireland and Fáilte Ireland. They’re here with a well-known Danish book critic called Bo Tao Michaëlis.
They’re filming at various literary and cultural hot-spots in Dublin for a programme they’re calling Det litterære Dublin (which means ‘The literary Dublin’) – which will air to around 2 million viewers in Denmark. Galway will also feature. Locations set to appear in the programme include the Museum of Literature Ireland (MoLI), Christchurch Cathedral, the James Joyce Tower and Museum and the Dublin Writers Museum. The crew also filmed in Galway, where they explored some of the Joyce / Nora Barnacle haunts.
“Tourism Ireland was delighted to invite this Danish TV crew to film in Ireland this week”, said Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region. “The publicity value of a TV programme like ‘Det litterære Dublin’ is incalculable – with an audience of two million viewers, it’s a great way of showcasing Ireland in Denmark, inspiring Danish travellers to come and experience Ireland for themselves in 2020.
“Television and film are recognised as strong influencers on prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in Scandinavia and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.”
Danish book critic Bo Tao Michaëlis (centre), tour guide Liam Silke (left) and the Danish TV crew, during filming in Eyre Square.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.

Previous Press Release

03 Nov 2019

French TV crew checks out Northern Ireland