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13 May 2019

Popular German travel influencer visits Ireland

Tourism Ireland invites travel vlogger to create engaging content to attract more German holidaymakers

Tourism Ireland has enlisted the help of a popular German travel vlogger (or video blogger), to showcase Ireland’s Ancient East and Ireland’s Hidden Heartlands. 

Bjorn Troch, aka The Social Traveler, travels around the world undertaking ‘Destination Challenges’ – and Ireland is his latest challenge!  He’s sharing details of the various challenges, and his adventures here, with his many fans and followers. His ‘rules’ are that he must complete each challenge in one day and he can only seek help from local volunteers and his followers – not from a guidebook or search engine! Bjorn’s itinerary was designed by Fáilte Ireland.

Bjorn’s mission this week includes:
  • recreating a boat scene from Game of Thrones, with the help of volunteers and Boyne Boats, in Co Meath;
  • capturing a photo in front of Clough Oughter Castle, while kayaking on Lough Oughter, in Co Cavan;
  • helping to weave a scarf in McKernan Woollen Mills in Tuamgraney, Co Clare;
  • teaching the basics of hurling and Irish dancing with volunteers, in Kilkenny city; and
  • finding a fort in the Copper Coast Geopark, in Co Waterford.
Peter Nash, Tourism Ireland’s Manager Central Europe, said: “Blogs and social media are recognised as strong influencers for prospective holidaymakers, so Tourism Ireland was delighted to invite Bjorn Troch to visit Ireland’s Ancient East and Ireland’s Hidden Heartlands. He’s documenting his entire visit online – sharing lots of great photos and content while completing his challenges and inspiring his fans and followers to come and discover Ireland for themselves.

“2018 was the best year ever for tourism from Germany to Ireland, when we welcomed around 818,000 German arrivals, up +12.6% on 2017. Tourism Ireland has an extensive programme of promotions under way in Germany again in 2019, to build on that success.”

Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. 2018 was the eighth consecutive year of growth for Irish tourism from Germany, when we welcomed almost 818,000 German arrivals, delivering almost €500 million to the economy. Tourism Ireland aims to build on that success and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.

Bjorn Troch, aka The Social Traveler (front left), recreating a boat scene from Game of Thrones, with the help of volunteers and Boyne Boats, in Co Meath.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.