~ 500,000 Norwegians tune in to Ireland ~
Images of Wicklow and Ireland were beamed into the homes of around 500,000 people in Norway yesterday (2 December), when an episode of a reality dating TV show – filmed here this summer – aired on TV2, the largest commercial TV channel in Norway. A TV crew – filming for a special Ireland episode of one of Norway’s most popular TV programmes, called Jakten på kjærligheten (meaning ‘The Farmer Wants a Wife’) – was in Ireland in July, as guests of Tourism Ireland and Fáilte Ireland.
Jakten på kjærligheten is all about single farmers meeting a number of potential partners; then, the farmer and his ‘favourite’ partner go on a dream date to a foreign location – in this instance, Wicklow. It’s one of the top reality TV shows in Norway, attracting about half a million viewers each week – with many more fans chatting online about it.
Viewers saw the couple – Are Stifjell and Hanna Hovland – visiting the Wicklow Wolf Brewery and enjoying a picnic on the grounds of Powerscourt Estate.
Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, said: “Jakten på kjærligheten is really popular in Norway – so this was a fun and different way to showcase Wicklow and Ireland, and some of the many things to see and do here, to a huge audience of potential Norwegian holidaymakers. TV and film are strong influencers on prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. It’s a really effective way to get positive exposure for the destination.”
Reality TV show contestants Are Stifjell (second left) and Hanna Hovland (fourth left) during filming at the Wicklow Wolf Brewery in Bray; also pictured are Ole Andreas Grøntvedt, cameraman; Peter Reynier, Wicklow Wolf Brewing Company; Togeir Lindblad, crew member; Niamh Walsh, Tourism Ireland; Meena Rathore, crew member; and Andre Johansen, sound.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.