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06 Jul 2018

Top German travel journalists cruise into town!

4.8 million Germans to read all about cruising on the Shannon

Leading travel journalists and influencers from Germany have been visiting Ireland this week, cruising on the River Shannon – as guests of Tourism Ireland, Fáilte Ireland and German cruising tour operator, Le Boat. 

The visiting group included a popular YouTube cruise personality, a photographer and travel journalists, with a combined audience of about 4.8 million readers – or potential German holidaymakers for Ireland. They were here to find out more about cruising holidays on the Shannon and its tributaries and to experience at first-hand the spectacular scenery and the wealth of things to see and do in this part of Ireland.

They cruised from Carrick-on-Shannon to Athlone, stopping off in Dromod in Co Leitrim, Tarmonbarry in Co Roscommon and Lanesborough in Co Longford. They visited Athlone Castle and Clonmacnoise and also enjoyed a golf lesson at Athlone Golf Club.
  
“Tourism Ireland was delighted to invite this group of travel journalists and influencers to visit Ireland,” said Zoë Redmond, Tourism Ireland’s Manager Central Europe. “Fact-finding visits like this are a really effective way for us to get positive exposure for cruising on the Shannon and for Ireland, through the media in Germany – showcasing cruising holidays and the superb tourism experiences on offer in this part of Ireland to a huge audience of 4.8 million potential German holidaymakers.”

Earlier this year, Tourism Ireland launched a new strategy to boost tourism from Germany, setting out challenging and ambitious targets which will see the island of Ireland welcome 800,000 German visitors per year by 2021, representing growth of +20%; and which will see revenue generated by holiday visitors increase by +27%, to €375 million per year.
  Sonja Gurries, n-tv; Peggy Günther, Die Zeit; Holger Leue, photographer and author for holidaycheck.de; and YouTuber Matthias Morr, at Clonmacnoise.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

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