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06 Dec 2018

Targeting luxury travellers for the island of Ireland

Tourism Ireland and partners attend International Luxury Travel Market in Cannes

Nineteen (19) tourism businesses from the island of Ireland join Tourism Ireland in Cannes this week, for the annual International Luxury Travel Market (ILTM). ILTM is an invitation-only event for the global luxury travel industry – attracting more than 1,500 influential travel agents and decision-makers working in the luxury travel sector, as well as luxury travel editors and journalists from about 200 publications across the globe.

ILTM takes place each year at the Palais des Festivals in Cannes. The busy, four-day event involves a programme of bespoke one-to-one appointments and networking sessions – providing a wonderful opportunity for the Irish tourism enterprises to meet, and do business with, the influential travel agents who design unique, luxury travel itineraries for their high net-worth international clients. 

Louise Finnegan, Tourism Ireland’s Head of Business Partnership, said: “Our participation at this year’s ILTM in Cannes is an excellent platform to showcase the superb luxury tourism offering around the island of Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf, superb distillery tours and bespoke culinary experiences.

“The format of one-to-one appointments provides an excellent opportunity to meet, and network with, new and established luxury travel agents and buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2019 when recommending destinations to their clients.”

Tourism Ireland is highlighting a number of key themes at ILTM – including the Wild Atlantic Way, Ireland’s Ancient East, the Causeway Coastal Route, Belfast and Dublin, as well as our superb food and drink experiences.   
  (front, l-r) Finola O’ Mahony, Tourism Ireland; Roisin Wallace, Original Irish Hotels; Hillarie McGuinness, Tourism Ireland; Ciarán Hyland, Fáilte Ireland; Juno Thompson, Tourism Ireland; Rebecca Graham, Adams & Butler; (second row, l-r) Carmel Flynn, Parknasilla Resort and Spa; David Collier, Tourism Ireland; Paula Ward, Paula Ward’s Ireland; Sheila King, Sheen Falls Lodge; Eva Schmid, Killarney Hotels; Tanya Dawson, Luxurious Ireland; Susie Hopkins-Burke, The K Club; Michelle Maguire, Ireland’s Blue Book; Cróthur Murphy, Crafted Ireland; Serge Fonseca, Tourism Ireland; Leigh Heggarty, Galgorm Resort & Spa; Geraldine Egan, Tourism Ireland; (back row, l-r) Eóin McGrath, Culloden Estate and Spa; Conor Dillon, Dylan Hotel Dublin; Karen Fleming, Hayfield Manor; Ruthie Coleman, The Merrion; Marie Chawke, Dromoland Castle Hotel; Cian Landers, The Fitzwilliam Hotel; and Paula Stephens, The Merchant Hotel, at ILTM 2018 in Cannes.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • By the end of 2018, we will have welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.