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18 Dec 2018

Swedish reality show couple on ‘dream date’ in Ireland

~ 1.5 million Swedes tune in to Cavan, Louth and Meath ~

Images of Ireland were beamed into the homes of around 1.5 million people across Sweden, last week. A TV crew visited counties Cavan, Louth and Meath during the summer, as guests of Tourism Ireland and Bord Bia. They were filming for an episode of one of Sweden’s most popular dating TV shows, Bonde söker fru (meaning ‘Farmer Searches for a Wife’).

Bonde söker fru features single farmers meeting a number of potential partners during the show; then, the farmer and his ‘favourite’ partner go on a dream date to a foreign location – in this case, to Ireland. It’s one of the top reality TV shows in Sweden, attracting around 1.5 million viewers each week – with many more fans chatting online about the programme. 

The episode filmed here saw the farmer, Per Solberg, and his potential wife, Sofie Helmer Öhman, on their ‘romantic break’ in Ireland, visiting Cabra Castle Hotel, Carlingford Lough and Dún na Rí Forest Park. They also enjoyed oyster-tasting at PJ O Hare’s Restaurant in Carlingford and clay pigeon shooting at Rathe House Activity & Adventure Centre near Kells.

Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, said: “This was a fun and different way to showcase Ireland and some of the many things to see and do here to a huge audience of potential Swedish holidaymakers. Bonde söker fru is hugely popular in Sweden, so we were delighted that the show’s producers chose Ireland as its dream date location.

“TV and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with overseas TV and production companies to facilities the making of travel and lifestyle programmes, to get positive exposure for the island of Ireland around the world.” 
  Farmer Per Solberg (centre) and his potential wife Sofie Helmer Öhman (third left); also pictured are William McGrath, Bord Bia (second left) and the TV crew Rasmus Wedim (sound), Emma Reinholdz (assistant), Gosia Stehman (producer) and Ola Magnestam (cameraman), during filming for Bonde Söker Fru in the grounds of Cabra Castle Hotel.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • By the end of 2018, we will have welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.