Promoting Donegal and the Wild Atlantic Way around the world
The Mill Park Hotel in Donegal town was the venue for the September board meeting of Tourism Ireland, which took place yesterday (Wednesday, 13 September). The board members took the opportunity to meet with local tourism operators in the Harbour Restaurant prior to the meeting, to discuss overseas tourism so far this year and the extensive promotional programme which Tourism Ireland is undertaking to highlight Donegal, the Wild Atlantic Way and the island of Ireland around the world this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Donegal for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing. It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2016 and continue to grow overseas visitor numbers to the island of Ireland in 2017.”
Co Donegal, its spectacular scenery, visitor attractions and events, as well as many other aspects of this part of Ireland, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Donegal and the Wild Atlantic Way extensively on its global suite of websites, Ireland.com, which attracted more than 19.37 million unique visitors in 2016. Donegal is also highlighted through Tourism Ireland’s social media platforms – to its 4 million active Facebook fans and 411,000 followers on Twitter.
In 2016, Tourism Ireland helped generate over €35 million worth of positive publicity for Donegal in key markets around the world, through press releases, press visits, e-newsletters and various media events.
Niall Gibbons, CEO of Tourism Ireland; Joan O'Shaughnessy, Chairman of Tourism Ireland; Joan Crawford, Fáilte Ireland; and Tony McDermott, Mill Park Hotel, before the Tourism Ireland board meeting at the Mill Park Hotel in Donegal.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.