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22 Sep 2017

Bon App├ętit Northern Ireland!

4+ million prospective holidaymakers to read all about Northern Ireland

Top international food writers are visiting Northern Ireland this week, as guests of Tourism Ireland and Tourism NI. They are here to explore some of Northern Ireland’s gastronomic treats, particularly around Counties Armagh and Fermanagh, as well as some of the area’s leading visitor attractions. 

The journalists, who travelled here from Germany, Canada, Australia, the Netherlands, Belgium, Switzerland and India, have a combined audience of over 4 million readers. Their itinerary includes a visit to Longmeadow Cider, which is made from the Armagh Bramley apple; a cookery lesson in Belle Isle cookery school; a stop at Festival Lough Erne in Enniskillen Castle; and time to explore Orchard Acre Farm in Lisnarick. They will also enjoy visits to the Ulster American Folk Park, Crom Castle, Marble Arch Caves Global Geopark and Belleek Pottery. 

Building on its extensive promotions for last year’s NI Year of Food and Drink, Tourism Ireland continues to highlight the culinary delights to be found throughout Northern Ireland – particularly focusing on local producers, talented chefs and cookery schools – and the wonderful landscapes and coastline which make Northern Ireland so special. 

Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to invite these international writers to visit Northern Ireland, to experience for themselves our superb culinary offering and the wonderful scenery here. Publicity is an important element of our overall promotional programme, helping to raise awareness – through both social and traditional media – of the many things to see and do on a holiday in Northern Ireland.”
  Catherine McKeever, Longmeadow Cider (standing, left), and chef Simon Dougan, Yellow Door, Portadown (standing, third left), with international food writers at Longmeadow Cider, Portadown.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.