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13 Mar 2017

Tourism Ireland wishes the world a Happy St Patrick’s Day

New Tourism Ireland film celebrates the greenest day of the year and invites the world to visit the island of Ireland

Tourism Ireland has unveiled a new online film for St Patrick’s Day 2017, to encourage prospective holidaymakers to come and visit Ireland this year.

The 60-second film includes wonderful footage shot around the island of Ireland, interwoven with some great images from Tourism Ireland’s Global Greening initiative – which sees hundreds of famous landmarks and iconic sites across the globe illuminated in green each year to celebrate St Patrick’s Day. 

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (over 3.8 million fans worldwide), Twitter (392,000 followers) and YouTube

Last month, Tourism Ireland announced details of some of the famous attractions and sites around the world which will join its Global Greening initiative this year to mark St Patrick’s Day. From Rome to Rio and from London to Las Vegas, a host of major landmarks and iconic sites around the world will be illuminated in green this week – including the Colosseum, the Leaning Tower of Pisa, the London Eye, the Great Wall of China, the Christ the Redeemer statue in Rio de Janeiro, One World Trade Center in New York, Niagara Falls, the Chain Bridge in Budapest and Matsue Castle in Japan.

International journalists – representing top media outlets from around the globe – will visit Ireland, taking in the Dublin St Patrick’s Day parade during their time here. And Tourism Ireland will also exploit the profile of St Patrick’s Day with media worldwide – sending images, video footage and news about Ireland to news desks around the world, as well as to its database of 20,000+ influential travel and lifestyle media contacts.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.