Tourism Ireland, the organisation responsible for promoting the island of Ireland overseas, has announced the appointment of Siobhan McManamy as its new Director of Markets.
A native of Wexford, Siobhan has been Acting Director of Markets for Tourism Ireland since April 2016 and has considerable experience at senior levels within Tourism Ireland and the tourism sector.
Prior to this role, Siobhan was Head of Co-operative Marketing at Tourism Ireland, which involved managing the organisation’s programme of global marketing partnerships with airlines, ferry operators and the travel industry. She was also responsible for Tourism Ireland’s extensive overseas publicity programme, for business tourism and for increasing the engagement of island of Ireland tourism industry partners in marketing overseas.
Siobhan also had responsibility for the organisation’s access development strategy when Tourism Ireland won the overall ‘World Routes Marketing’ award and the award for ‘Best Destination Marketing’, voted by all the international airlines, in recognition of excellent partnership arrangements with airports on the island of Ireland and work to support their route development efforts. Siobhan led the Tourism Ireland team that won the top award for international marketing at the All Ireland Marketing (AIM) awards in 2016, for
co-operative marketing campaigns around the world to create demand for new and existing access services to the island of Ireland.
Commenting on the appointment, Tourism Ireland CEO, Niall Gibbons, said: “I am delighted to announce the appointment of Siobhan McManamy to this key strategic role in our organisation, following an extensive external competition. She brings a wealth of marketing experience and a very strong track record of achievement to the role. She takes up this pivotal post of Director of Markets at an exciting and challenging time, as we seek to build on the success of a number of record years for overseas tourism to the island of Ireland.”
Siobhan joined Tourism Ireland in 2002. Since then, she has held managerial positions as Manager Central Europe (Germany, Austria and Switzerland), Marketing Manager- Netherlands and Marketing Manager-Nordics. Prior to joining Tourism Ireland, Siobhan worked with Bord Failte Eireann, Dublin Tourism and South East Tourism.
She takes up her new post on 1 March 2017.