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08 Sep 2016

Tourism Ireland’s online film shows visitors what to pack in advance of their Ireland vacation

From raincoats to Ray-Bans, Tourism Ireland provides some tips for visitors about packing essentials when travelling to the island of Ireland

Tourism Ireland has released a new video called “Packing for the Island of Ireland”, specially created to show travellers what they need to pack in advance of their holiday on the island of Ireland.  

Tourism Ireland’s cute, stop-motion video is a handy guide for people who aren’t sure about what to pack for their Ireland vacation. It gives practical information, including tips on clothing, as well as other essential items like electronics and currencies.

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (3.6 million fans worldwide), Twitter (345,000 followers) and YouTube.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 16.5 million visits in 2015.