Tourism Ireland ensures millions of ‘foodies’ see fabulous footage of the Walled City of Derry and Northern Ireland
“It’s a great place to be on holiday” – so says Food Tube presenter Kerryann Dunlop about Londonderry
A new Jamie Oliver Food Tube video featuring Londonderry has gone live. The seven-minute film is Tourism Ireland’s latest promotion to highlight Northern Ireland and our special Year of Food and Drink.
Last month, Tourism Ireland invited chef and Fifteen
apprentice Kerryann Dunlop to come and film in Derry. In the film, viewers see Kerryann in the city’s Craft Village, baking a barmbrack using a traditional Halloween recipe. The video also features footage of the city, with Kerryann out and about meeting local people on the historic city walls and in front of the Guildhall. It also highlights the upcoming Banks of the Foyle Halloween Festival.
This is the third Food Tube video to be created in conjunction with Tourism Ireland. Earlier this year, a video showcasing Fermanagh and featuring chef and broadcaster John Quilter was unveiled; and the second film featured Dutch chef Bart van Olphen, showcasing Glenarm Organic Salmon and the beautiful Antrim coastline.
With some 22 million monthly views, Jamie Oliver’s Food Tube is one of the most successful food channels – and a superb platform to showcase Londonderry, Northern Ireland and the wonderful culinary experience on offer here for overseas visitors. This latest video will be promoted on Food Tube’s social platforms, including Facebook, Instagram and Twitter, using #EnjoyNI.
This promotion is just one element of Tourism Ireland’s busy programme of activity throughout 2016 to highlight Northern Ireland’s Year of Food and Drink. A specially created section on Tourism Ireland’s international website, Ireland.com
, (which attracted 16.6 million views in 2015) is also encouraging prospective visitors everywhere to come and “take a bite out of Northern Ireland”.
Fifteen apprentice Kerryann Dunlop, from Jamie Oliver’s Food Tube channel, baking a special Halloween barmbrack in the Craft Village, Londonderry.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.