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May

06 May 2016

Tourism Ireland launches new online film “Tracing My Irish Ancestry”

Tourism Ireland has launched a new online film, ‘Tracing my Irish Ancestry – my journey home to Ireland’, specially created to encourage people around the world to visit Ireland in 2016 and find out more about their Irish ancestry.

Tourism Ireland’s short film was produced to connect with those with Irish heritage around the world. It shows Irish-American Gerry Britt’s search to uncover his ancestry and how he traced his Irish roots.


Niall Gibbons, CEO of Tourism Ireland, said: “With an estimated 70 million people across the world claiming links or affiliations with the island of Ireland, Tourism Ireland is actively reaching out to the Diaspora. We are inviting them to visit Ireland, to learn more about their heritage and explore the places their ancestors came from.”

The ‘Tracing my Irish Ancestry – my journey home to Ireland’ film will also be promoted via Tourism Ireland’s other social media platforms – with its Facebook fans (3.4 million fans worldwide) and Twitter followers (324,000+), and on its YouTube channel.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.