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13 Jul 2016

Say cheese! Tourism Ireland and Contiki team up on photo shoot in Ireland

Images of Ireland to feature in Contiki brochures and website

Top international travel operator Contiki has been busy capturing lots of great new photos to promote its Ireland itineraries, with support from Tourism Ireland.

The new images will be used by both Contiki and Tourism Ireland to promote holidays to the island of Ireland – both online and in brochures. Contiki offers a range of international tour packages for the 18 to 35 year-old market, five of which include Ireland – so this collaboration is a great opportunity to target our important ‘social energiser’ audience.

Photo shoots took place in Cork – at Blarney Castle, the English Market and the Franciscan Well Brewery on the North Mall; in Co Clare at the Cliffs of Moher; and in Galway City around Quay Street and the Spanish Arch.

Jenny Jensma, Tourism Ireland’s Brand Manger, said: “Tourism Ireland was delighted to collaborate with Contiki on this project, to capture new images for online and print promotions. ‘Social energisers’ are a key target audience for us – typically young couples or adult groups looking for excitement, new experiences and fun, social holidays somewhere new and different.”

  Caroline MacCormac, Tourism Ireland; models Matt Mantalvanos, Colleen O'Reilly, Aisling O'Reilly and Brian Rozo; and Rachel Storey and Ed Askey, both Contiki, during the photo shoot at the English Market in Cork.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.