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21 Feb 2017

Sales blitz to boost Canadian visitors to the island of Ireland

Tourism Ireland targets group and luxury travel business from Canada

Tourism Ireland, together with a delegation of 15 tourism companies from the island of Ireland and Canada, is undertaking a four-city sales blitz in Canada this week – meeting with travel agents, luxury tour operators and group tour planners in the cities of Vancouver, Calgary, Edmonton and Toronto. 

The sales blitz involves a workshop in each city, where the participating tourism companies will have the opportunity to network with, and sell to, hundreds of influential Canadian travel professionals – telling them all about the many opportunities the island of Ireland offers for group and luxury travel, by highlighting our heritage, culture and cuisine. 

Today (21 February), the delegation is meeting with the Irish Ambassador to Canada, Jim Kelly, representatives of the Irish Diaspora and influential business representatives, at a lunchtime reception, hosted by Tourism Ireland and the Chamber of Commerce in Calgary.

Dana Welch, Tourism Ireland’s Manager Canada, said: “We are delighted that so many key decision-makers from the group and luxury travel sectors in Canada are taking the time to meet with our tourism partners this week, to hear about our fantastic tourism offering and the many opportunities for group and luxury travel to the island of Ireland. 2016 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by +16% over 2015. We will be pulling out all the stops in 2017, to keep the momentum going and ensure that growth continues.”

Tourism businesses taking part in the Ireland workshops in Canada include:
  • Abbey Group
  • Adams & Butler
  • CIE Tours International
  • Collette Vacations
  • EPIC Ireland
  • Glasnevin Cemetery Museum
  • Globus
  • Lough Erne Resort
  • Lough Eske Castle
  • Manor House Hotels & Irish Country Hotels
  • National Trust
  • Royal Irish Tours
  • The Irish Tourism Group
  • Titanic Belfast
  • Visit Belfast
pic-1-SALES-BLITZ-TO-BOOST-CANADIAN-VISITORS-TO-THE-ISLAND-OF-IRELAND.jpgDana Welch, Tourism Ireland; Michael Mullin, CIE Tours International; Jennifer Michael, National Trust Giant's Causeway; Elaine McInaw, Lough Eske Castle; Jac Callan, Visit Belfast; Colin Wynne, Abbey Tours; Karen Cravens, Collette Vacations; Tony Keane, The Irish Tourism Group; Tanya Johnston, Royal Irish Tours; Assumpta O’Neill, Titanic Belfast; Siobhán Byrne Learat, Adams & Butler; Shane Clarke, Tourism Ireland; Alison Deegan, Manor House and Irish Country Hotels; Ann Kilcoyne, Glasnevin Cemetery Museum; Peter Ouzounov, Globus; Dervla O'Neill, EPIC Ireland; and Jonathan Sargeant, Tourism Ireland, at the workshop in Vancouver.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.