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27 Nov 2015

Celebrating U2 and highlighting Dublin around the world

Tourism Ireland launches new online film promoting the home town of U2

As U2’s iNNOCENCE + eXPERIENCE world tour comes to a close in Dublin this week, Tourism Ireland today launched a brand new online film, “U2 in Dublin – The Homecoming”, specially created to celebrate the band and to highlight their home city of Dublin around the world.

The film captures the atmosphere of the city and highlights some of the many places around Dublin associated with the band. It also showcases some of our tourist attractions, including the Ha’Penny Bridge, Georgian Dublin and The Little Museum of Dublin. The film urges viewers to come and discover Dublin for themselves: “why not visit Dublin, home of one of the greatest rock bands the world has ever seen”.

To view the film, click here.



The “U2 in Dublin – The Homecoming” film will be promoted on Tourism Ireland’s website, Ireland.com, which will attract about 16.5 million visitors by the end of 2015. Tourism Ireland is also sharing the film on social media – with its Facebook fans (3+ million fans worldwide) and Twitter followers (300,000+), and on its YouTube channel.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.