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17 Nov 2015

500,000 Norwegians watch reality show couple on ‘dream date’ in Kilkenny

Tourism Ireland invites popular Norwegian reality TV show to film in Kilkenny

Images of Kilkenny were beamed in to the homes of hundreds of thousands of people in Norway yesterday evening, when an episode of a reality dating TV show – filmed here this autumn – aired on TV2, the largest commercial TV channel in Norway.

A TV crew – filming for a special Ireland episode of one of Norway’s most popular TV programmes, called Jakten på kjærligheten (meaning ‘The Farmer Wants a Wife’) – was in Kilkenny in September, as guests of Tourism Ireland. Jakten på kjærligheten is all about single farmers meeting a number of potential partners and then the farmer and his ‘favourite’ partner go on a dream date to a foreign location – in this instance, Kilkenny. It’s one of the top reality TV shows in Norway, attracting about half a million viewers each week – with many more fans chatting online about it.

Viewers saw the couple – Ole Kasper Næss and Kari Østby – visiting Kilkenny Castle, and enjoying some horse riding and a ‘hawk walk’ on the grounds of Mount Juliet.

Aileen Hickey, Tourism Ireland’s manager in the Nordic Region, said: “Jakten på kjærligheten is really popular in Norway – so this was a fun and different way to showcase Kilkenny and Ireland, and some of the many things to see and do here, to a huge audience of potential Norwegian holidaymakers. TV and film are strong influencers on prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. It’s an effective way to get positive exposure for the destination.”

Tourism Ireland undertake a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme.

The couple who appeared in Norwegian reality TV show Jakten på kjærligheten, Kari Østby and Ole Kasper Næss, during filming at Kilkenny Castle.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.