Promoting Sligo and Yeats2015 around the world
The Sligo Park Hotel was the venue for the May board meeting of Tourism Ireland, which took place today (Thursday, 7 May). The board members took the opportunity to meet with local tourism operators prior to the meeting, to discuss the upcoming peak season and the extensive promotional programme which Tourism Ireland is undertaking to highlight Sligo, the North West and the island of Ireland around the world this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Sligo for this month’s board meeting and to have the chance to meet with representatives of the tourism industry from Sligo and to hear directly how business is shaping up for the upcoming peak season. It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2014 and continue to grow overseas visitor numbers to Sligo and the North West. Priority markets are Great Britain, the United States, Germany and France, but our promotions are also continuing in 18 other markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”
Yeats2015 features extensively in Tourism Ireland’s programme of promotions around the world this year. Niall Gibbons continued: “The events commemorating the 150th anniversary of the birth of WB Yeats provide a wonderful hook for Tourism Ireland to highlight Sligo and Ireland around the world. Tourism Ireland is therefore taking every opportunity to shine a spotlight on the Yeats2015 programme – leveraging the tourism benefits of the anniversary and showcasing the island of Ireland and the North West as a destination with a rich literary heritage.”
Paul Gunning (right) welcomes Niall Gibbons, CEO of Tourism Ireland (third left), Tourism Ireland board members and senior managers to Lissadell House.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.