Promoting Northern Ireland around the world in 2015
The National Trust property of Mount Stewart on the shores of Strangford Lough was the venue for the March board meeting of Tourism Ireland, which took place yesterday (Thursday, 26 March). The board members took the opportunity to meet with the board of Tourism NI at Hillsborough Castle, to discuss the upcoming 2015 season. They also outlined Tourism Ireland’s extensive promotional programme to highlight Northern Ireland around the world this year, including the fact that the newly-refurbished house at Mount Stewart will re-open to visitors next month.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Mount Stewart for this month’s board meeting and to have the chance to meet with the board members of Tourism NI in Hillsborough Castle. It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2014 and continue to grow overseas visitor numbers to Northern Ireland. Priority markets are Great Britain, the United States, Germany and France, but our promotions are also continuing in 18 other markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”
Tourism Ireland’s targets for 2015 will see Northern Ireland welcome almost 1.9 million visitors, representing growth of +6% over 2014. Niall Gibbons continued: “Following a successful 2014, ambitious targets have been set for 2015. We continue to highlight iconic experiences all over Northern Ireland – including Titanic Belfast, the Giant’s Causeway and our unique National Trust properties like Mount Stewart. The Causeway Coastal Route, and driving holidays to Northern Ireland, are also being promoted widely. We are also working hard to maximise the tourism potential of the Irish Open at Royal County Down at the end of May, highlighting Northern Ireland as a top golf destination.”
Gillian Little, National Trust; Brian Ambrose, chairman of Tourism Ireland; Susan Roberts, Mount Stewart; Simon Gregory, Róisín Liston, and Niall Gibbons, all Tourism Ireland; Ciara Burke, Tourism Ireland board member; Siobhán McManamy and Mark Henry, both Tourism Ireland, outside Mount Stewart, Co Down.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.