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13 Apr 2015

New ITV series to showcase Wild Atlantic Way to millions of people in Britain

Christine Bleakley fronts new ‘Wild Ireland’ television series highlighting the spectacular Wild Atlantic Way to British holidaymakers

ITV will showcase the spectacular Wild Atlantic Way to millions of viewers – or potential holidaymakers – across Britain from this evening (Monday, 13 April), when a brand new, six-part series presented by Northern Ireland-born television presenter and celebrity, Christine Bleakley, begins.

Six, thirty-minute episodes were filmed along the Wild Atlantic Way last autumn for the new series – which is called Wild Ireland. The series will see Christine Bleakley explore the west coast, from Malin Head to Mizen Head, meeting lots of fascinating characters along the way and discovering the spectacular landscape of this part of Ireland.

The Wild Atlantic Way is being promoted by Tourism Ireland around the world across a range of platforms including TV, print and online advertising; on Ireland.com and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as travel and lifestyle journalists and bloggers from around the world; and through Tourism Ireland’s promotional material and brochures.

Vanessa Markey, Tourism Ireland’s head of Britain, said: “The publicity value of a production like Wild Ireland is incalculable – it is a superb way of highlighting the Wild Atlantic Way to millions of people across Britain, inspiring them to put Ireland on their holiday ‘wish list’ for 2015.

“Great Britain is the largest market for tourism to the island of Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +7.7% for the December 2014 to February 2015 period, an additional 49,200 British visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way across Britain in 2015.”

  Christine Bleakley, during filming at Malin Head, Co Donegal.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.