Russian journalists find the ‘write’ stuff in Ireland
Two leading Russian travel writers are visiting Ireland this week, as guests of Tourism Ireland.
Representing an inflight magazine and a fashion magazine, with a combined readership of hundreds of thousands of people – or potential Russian holidaymakers for Ireland – the journalists will have the chance to experience some of the many things to see and do on a holiday here and to then write about them when they return home, inspiring their readers to come and experience Ireland for themselves. Their itinerary, designed by Fáilte Ireland, includes the Tullamore Dew Visitor Centre, the Burren and the Aillwee Cave, Charles Fort, the Rock of Cashel, Newgrange and Dublin.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “Tourism Ireland was delighted to invite these influential journalists to visit Ireland. Fact-finding visits like this are an important element of our publicity and PR programme each year; they are a really effective way for us to get positive exposure for Ireland through the international media, helping us to showcase the superb tourism experience on offer here to potential holidaymakers.
“Outbound travel from Russia is growing fast, with almost 36 million visits outside of Russia taken each year. The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe and, while this will continue, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries.”
Amy Keegan, Tullamore D.E.W. Visitor Centre; Eliza Gorbunova, Tourism Ireland; Ivashchenko Antonina, S7 Magazine; Natalia Bredun, Harper’s Bazaar; Brenda King, Fáilte Ireland; and tour guide Gerry Ronayne, at the Tullamore D.E.W. Visitor Centre, Co Offaly.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.