Planning your holiday? Visit our consumer website

United States

The United States is our second largest source market, after Great Britain in terms of visitor numbers.  US visitors tend to stay longer and tour more extensively around the island than some other visitors.  They deliver significant business for ‘high-end’ tourism suppliers and support a wide range of tourism sectors.

US visitors tend to stay longer and tour extensively.

The island of Ireland welcomed a record 1.4 million visitors from the United States in 2016 and the first 9 months of 2017 has seen an increase of +19% in North American visitors to the Republic of Ireland.  That is, an extra +214,000 additional visitors compared to the same period in 2016.

Results for the first six months of 2017 from the Northern Ireland Statistics and Research Agency (NISRA)  suggest that North American visitors to Northern Ireland grew by +8% compared to the same period in 2016. 

Market Downloads


USA Market Review - A Strategy for Growth 2018 - 2025
USA Market Profile