Planning your holiday? Visit our consumer website

United States

The United States is our second largest source market, after Great Britain, in terms of visitor numbers. US visitors tend to stay longer, spend more and tour more extensively around the island than some other visitors.

US visitors tend to stay longer, spend more and tour extensively.

The island of Ireland welcomed a record 1.8 million visitors from the United States in 2018 – up +14% when compared to 2017. Revenue also grew by +16% to over €1.6 billion, compared to the same period in 2017.

Visitors to Ireland from the United States grew by +15% to over 1.7 million in 2018, when compared to the previous year.

Visitor revenue from the United States to Northern Ireland increased by +22% to £73 million and visitors grew by +21% to 237,000, when compared to the same period.

Market Downloads


USA Market Review - A Strategy for Growth 2018 - 2025
USA Market Profile