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North America markets

2016 was a record year for overseas visitors from North America to the island of Ireland.

The North American markets of the US and Canada are among the most important for tourism to the island of Ireland, delivering 15% of all overseas visitors and 27% of all overseas tourism revenue. Visitors from these markets tend to stay longer and travel more widely around the island.


Revenue from North American visitors to Ireland grew by +12% in 2016 to more than €1.4 billion – delivering an additional €152 million to the Island of Ireland economies when compared to 2015. Visitors from North America to the island of Ireland increased by +13% to over 1.6 million – an additional 184,000 American and Canadian visitors when compared to the previous year. 

Results for the first nine months of 2016 from the Northern Ireland Statistics and Research Agency (NISRA) suggest that North American visitors to Northern Ireland grew by +13% to 1.5 million, when compared to the same period in 2015.

10% of all American visitors to Europe visit Ireland – despite intense competition from other destinations. 

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