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North America and Australia

Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. Visitors from the North American markets of the US and Canada tend to stay longer and travel more widely around the island. 

Revenue from North American visitors to Ireland grew by +15% in 2018 to more than €1.8 billion, when compared to 2017. Visitors from North America to the island of Ireland increased by +14% to 2.04 million, when compared to the previous year. 

Visitors to Ireland from North America grew by +14% to over 1.9 million in 2018, when compared to the previous year. Revenue from North American visitors grew by +15% to €1.75 billion, compared to 2017.

Visitor revenue from North America to Northern Ireland increased by +15% to £91 million and visitors from North America to Northern Ireland grew by +18% to 303,000, when compared to the same period.


The island of Ireland has seen good growth in visitor numbers from Australia over the past few years. Australian visitors to the island of Ireland grew by +10% to 214,000 in 2018, when compared to the previous year.