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Game of Thrones® Campaign

Following our ground-breaking collaboration in 2014, 2015 and 2016, Tourism Ireland has joined forces with HBO once again on a seven-week campaign that celebrates Northern Ireland as Game of Thrones® Territory and showcases the destination to millions of fans across the world.

This year’s campaign is bigger than ever before – featuring a giant, medieval-style tapestry which tells the story so far. It offers fans the chance to re-live their favourite scenes from the show. As Season 7 unfolds, new sections of the tapestry will be revealed each week on social media, driving people to an interactive web app on Tourism Ireland's international website,

Click here to read our press release.

Click here to visit our Game of Thrones® pages on