Tourism Ireland is rolling out a £5 million
campaign to promote Northern Ireland in GB this autumn. The campaign will be seen by millions and will reach at least 80% of all adults in GB. It will generate demand now
and drive bookings for short breaks and holidays in Northern Ireland over the coming months.
The extensive campaign will include advertising on major TV channels and on catch-up TV sites; digital outdoor advertising at 500+ locations across GB; ads on popular digital and social channels; a new partnership with The Guardian
; promotions with the influential travel trade; as well as a busy programme of publicity.
Activity is running under the banner ‘Northern Ireland – Embrace a Giant Spirit’.
‘Northern Ireland Embrace a Giant Spirit’ TV ad