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Great Britain

Great Britain is a very important market for tourism to the island of Ireland, delivering 42% of all overseas visitors and around 25% of all overseas tourism revenue. Its contribution to the regional tourism economy and to our season extension objectives are also significant, with 41% of visitors from Great Britain arriving between October and March.

In 2019, we welcomed almost 4.8 million visitors from Great Britain to the island of Ireland (+1% on 2018), who spent €1.4/£1.3 billion during their time here (+3%). 83% were from England, 14% from Scotland and 4% from Wales.

In 2019, there were almost 3.5 million visitors from Great Britain to the Republic of Ireland (0% change on 2018), who spent €1 billion (0%).
There were 1.46 million visitors from Great Britain to Northern Ireland (+3% on 2018), who spent £369 million (+13%).

Market Downloads

Great Britain Market Profile
Great Britain Market Review