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While three-quarters of our overseas visitors come from our top four markets (GB, the US, Germany and France), it is important to expand our focus beyond the traditional markets to the longer-term opportunities presented by emerging markets like China, the Middle East and India.
The British-Irish Visa Scheme has opened up new opportunities in some of these markets and is making it easier for visitors from countries like India and China to come to the island of Ireland. It enables relevant visitors to travel freely between Ireland and the United Kingdom using either an Irish or a UK visa.