This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit


Tourism Ireland devises and delivers world-class marketing programmes in 21 markets across the world. 
We work in close co-operation with industry partners on the island of Ireland as well as with the travel trade, online operators, media, air and sea carriers overseas to encourage consumers to 'Fill Your Heart With Ireland'.

Our Markets

Tourism Ireland has developed a detailed and in-depth understanding of our key markets and the best-prospects consumers within them, as well as any significant changes taking place, which we are happy to share with our partners in the industry.

In this section, you will find details of market performance, insights into market trends and consumer behaviour, examples of Tourism Ireland’s marketing activity in key markets, information on how to become involved with us in marketing your own product or service overseas, and contact details for further information.

Marketing Highlights

Game of Thrones® Campaign

Highlights from our latest Game of Thrones® campaign

Tourism Ireland sponsors final series of Derry Girls

Tourism Ireland sponsors final series of Derry Girls

St Patrick’s Day 2022 campaign

Highlights from our St Patrick’s Day 2022 campaign

View all Marketing Highlights