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Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets across the world. 
We work in close co-operation with industry partners on the island of Ireland as well as with the travel trade, online operators, media, air and sea carriers overseas to encourage consumers to “Jump in to Ireland”.

Our Markets

Tourism Ireland have developed a detailed and in-depth understanding of our key markets and the best-prospects consumers within them, as well as any significant changes taking place, which we are happy to share with our partners in the industry.

In this section, you will find details of market performance, insights into market trends and consumer behaviour, examples of Tourism Ireland’s marketing activity in key markets, information on how to become involved with us in marketing your own product or service overseas, and contact details for further information.

Marketing Highlights

Autumn Campaign 2019

Autumn Campaign 2019

Global Greening Campaign 2019

Spotlight on Tourism Ireland's 'greening' initiative worldwide.

Spring Campaign 2019

Spring Campaign 2019

Game of Thrones® Campaign

Highlights from our latest Game of Thrones® campaign.

View all Marketing Highlights