This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit


Tourism Ireland devises and delivers world-class marketing programmes in 21 markets across the world. 
We work in close co-operation with industry partners on the island of Ireland as well as with the travel trade, online operators, media, air and sea carriers overseas to encourage consumers to 'Fill Your Heart With Ireland'.

Our Markets

Tourism Ireland has developed a detailed and in-depth understanding of our key markets and the best-prospects consumers within them, as well as any significant changes taking place, which we are happy to share with our partners in the industry.

In this section, you will find details of market performance, insights into market trends and consumer behaviour, examples of Tourism Ireland’s marketing activity in key markets, information on how to become involved with us in marketing your own product or service overseas, and contact details for further information.

Marketing Highlights

St Patrick's Day Programme 2022

Green Button Festival takes to the stage for St Patrick's celebrations!

Green Button Campaign

Highlights from the Green Button campaign.

‘Northern Ireland Embrace a Giant Spirit’ campaign in GB

Tourism Ireland will roll out a £5 million campaign to promote Northern Ireland in GB this autumn.

St Patrick's Day Programme 2021

Highlights from Tourism Ireland's St Patrick's Day Programme.

View all Marketing Highlights