Tourism Ireland is excited to relaunch the brand new Ireland Specialist Program, refreshed and updated with the latest news, experiences and destination knowledge from across the island of Ireland.

To celebrate, we’re inviting Aussie and Kiwi travel agents to take part in an exclusive Ireland famil opportunity and entry couldn’t be easier.

Win a spot on an Ireland Famil

We’re looking for 4 Aussie travel agents and 1 Kiwi agent to join Tourism Ireland on an unforgettable famil to the island of Ireland from 25 September – 3 October 2026.

The itinerary will showcase iconic sights, immersive experiences and on-the-ground product knowledge across the island, helping you sell Ireland with confidence and first-hand insight.

How to enter

Just sign up for the new Ireland Specialist Program, complete all five chapters of the online training, and answer the quiz questions at the end of each chapter correctly. Make sure you finish all training by 31 May 2026 and you’ll automatically enter the draw to win one of the famil spots. 

Competition Terms and conditions

Why become an Ireland Specialist?

Completing the Ireland Specialist Program gives you practical, up to date knowledge to help you sell Ireland with confidence. You’ll learn more about the regions, as well as hidden gems across the island of Ireland, and how to put together tailored, sellable itineraries.

Once you pass all five courses on the Ireland Specialist Journey, you will be awarded official Ireland Specialist status and receive your certificate. Certificates are sent by email and are also available on the platform to download or share on your LinkedIn profile.

Whether Ireland is already part of your portfolio or a destination you’d like to build, this program gives you the tools to grow your sales.